Providing market intelligence for more than 35 years

In The News

Apple Launches New Apple TV

Apple’s Eddy Cue said the new Apple TV will come in two models – a 32 GB version for $149 and a 64 GB model for $199 – and will become available in late October in 80 countries, and expand to more than 100 by the end of the year. The new devices will join the current-gen Apple TV, which sells for $69.

Apple, which has shipped more than 25 Apple TV units, is launching the new models as it looks to regain the pole position against over-the-top streaming device rivals. According to Parks Associates, Roku led the way with 34% of the streaming device market in 2014, followed by the Google Chromecast, Amazon Fire TV and the Apple TV. Apple and its peers are also contending with Android TV, Google's new OS for smart TVs, streamers and other connected TV devices. 

From the article "Apple Launches New Apple TV" by Jeff Baumgartner.

Previously In The News

Apple Mulls Time Warner Takeover; And Possibly Netflix

Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...

On-Demand Tech Support Companies HelloTech, Geekatoo Merge

Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive