Parks Associates released new mobile research today showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like in the U.S., have become mature and highly competitive.
Among broadband households in Western Europe, 76% in the U.K., 82% in Germany, 78% in France, and 90% in Spain own a smartphone.
"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%."
From the article "Apple IPhones Accounted for 40% of U.S. Smartphone Market in 2015" by http://www.cellular-news.com/
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
