Providing Market Intelligence for 40 Years

In The News

Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind

According to Parks Associates, Samsung follows Apple with a 31% US smartphone market share and is the most popular Android original equipment manufacturer (OEM). LG is on the third position, with a 10% market share. Other OEMs such as Taiwan’s HTC and Motorola have a contribution of 5% and 4%, respectively, in the US smartphone sales. The OEMs categorized as “Other” include emerging players such as OnePlus and Huawei, which collectively command about the same market share as LG.

From the article "Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind" by Bilal Kamran.

Previously In The News

What’s next for online TV services may be ironically familiar as companies aim to simplify the viewer experience

A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle f...

Smart Speaker Use Grows

Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...

Report: How Consumers Stream

A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is...

Smart Home Adjacencies: Building the Ecosystem

The smart home is expanding beyond lights, locks, and thermostats to include new products such as smart beds, mirrors, and appliances. “Smart Home Adjacencies: Building the Ecosystem,” a new report fr...