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Apple Inc. Losing Ground to Samsung in This Important Market

At the same time, a new research report from market intelligence firm Parks Associates shows that in 2015, Samsung actually began to close the gap with Apple in terms of installed base share in the United States. Indeed, per the report, 31% of smartphone users now have Samsung devices, just 9 percentage points behind Apple at 40%.

From the article "Apple Inc. Losing Ground to Samsung in This Important Market" by Ashraf Eassa.

Previously In The News

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The Home Appliance Renaissance

Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...

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“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...

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Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...

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