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Apple Inc. Losing Ground to Samsung in This Important Market

At the same time, a new research report from market intelligence firm Parks Associates shows that in 2015, Samsung actually began to close the gap with Apple in terms of installed base share in the United States. Indeed, per the report, 31% of smartphone users now have Samsung devices, just 9 percentage points behind Apple at 40%.

From the article "Apple Inc. Losing Ground to Samsung in This Important Market" by Ashraf Eassa.

Previously In The News

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Google continues to ignore the Chromecast, the best product it ever made

The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...

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