Providing market intelligence for more than 35 years

In The News

Apple Inc. (AAPL) Has A Revolutionary Technology in Hand

Opening HomeKit to the large community of app developers has its advantages and disadvantages. One fear is that others can take HomeKit and do something that Apple can’t control. However, the openness can pave the way to better apps as it gives quality software developers the opportunity to create apps for home gadgets.

Although, Internet-linked home appliances are not widely adopted, it may see take off this year. According to research from Parks Associates, only 16% of broadband households in the US have smart home devices. This number may rise to 40% this year.

From the article "Apple Inc. (AAPL) Has A Revolutionary Technology in Hand" by Ruchi Gupta.

Previously In The News

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

Poll shows freeloading young adults hurting media firms

Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019. From the article "Poll shows freeloading young adult...