Providing Market Intelligence for 40 Years

In The News

Apple Holds On as Dominant U.S. Smartphone Brand in 2015

Apple held on to its lead as the top smartphone brand in the United States in 2015, snagging 40 percent of the smartphone market share.

According to a new report from Parks Associates, the tech giant beat out rival Samsung, which had 31 percent of the market share, and LG, which came in third place with 10 percent of the market share.

From the article "Apple Holds On as Dominant U.S. Smartphone Brand in 2015" by Diana Goovaerts.

Previously In The News

The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the t...

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...