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In The News

Apple Holds On as Dominant U.S. Smartphone Brand in 2015

Apple held on to its lead as the top smartphone brand in the United States in 2015, snagging 40 percent of the smartphone market share.

According to a new report from Parks Associates, the tech giant beat out rival Samsung, which had 31 percent of the market share, and LG, which came in third place with 10 percent of the market share.

From the article "Apple Holds On as Dominant U.S. Smartphone Brand in 2015" by Diana Goovaerts.

Previously In The News

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

The State of Live Video 2017

To get an idea where live video will go in 2017, we spoke to two experts: Mark Peters, a partner with IBB Consulting Group, and Brett Sappington, senior director of research for Parks Associates. C...

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