Providing market intelligence for more than 35 years

In The News

Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough

Market researcher Parks Associates has put out a new report on how the streaming media device market fared last year. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in last year with Fire TV and Fire TV Stick. At this point, Apple, Amazon, Google (NASDAQ:GOOG)(NASDAQ:GOOGL), and Roku are completely dominating the streaming media device market, gobbling up a combined 86% of all units in 2014. Roku led the pack with 34% unit market share, followed by Google with 23% share.

Parks Associates estimates that one in five U.S. households now own at least one streaming media device. That level of penetration suggests that this market still has room to grow, even domestically, especially as cord-cutting continues and consumers look for alternative ways to get their entertainment.

From the article "Apple, Inc.'s Expected Apple TV Refresh Can't Come Soon Enough" by Evan Niu.

Previously In The News

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...