Providing Market Intelligence for 40 Years

In The News

Apparently you'll share your data to stop coronavirus

New Parks Associates survey says most of us are up for contact tracing, if the conditions are right.

Beyond the masks, distancing and the development of an eventual vaccine, the novel coronavirus is being fought on the streets with data: Who has it and who have they been in contact with? But people are pushing back on the idea of contact tracing in an era when many of us have had enough of the ways technology tracks us. Now what?

Parks Associates has just completed a survey of consumers' willingness to share phone data to help control COVID-19. 52% said they would be, and another 20% said yes if they were afforded at least one basic assurance, like making the process opt-in or anonymized. "It's pretty strong validation that this could be an option that some consumers are willing to do," says Jennifer Kent, Senior Director at Parks Associates. "For this moment, for this purpose, it's something that a lot of consumers are open to."

One of the strongest predictors of a person's willingness to have their contacts traced is whether they know someone with the virus, even if that person isn't sick. "If you know somebody in your social circle who has tested positive for COVID-19, you're much more willing to share your data," says Kent. "And as the pandemic continues on, there will be a higher percentage of the population that knows somebody who has tested positive." Parks found that about 7% of their respondents knew someone with the virus in March, a number which rose to 35% of respondents by May.

From the article "Apparently you'll share your data to stop coronavirus" by Brian Cooley.

Previously In The News

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Apple's home head leaves, and new products launch, on HomeKit Insider

We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive