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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

January 18, 2024

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.

I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.

From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz

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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Previously In The News

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Consumers May be Overestimating the Security of Home Security

Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services

That Sound You Hear is Smart Speaker Sales Growth, Dominated by Amazon

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