Netflix does not disclose churn, which represents the percentage of subscribers who discontinue service within a quarter. The subscription streaming pioneer’s churn was pegged around 9% last August by Parks Associates — lower than Hulu Plus and Amazon Prime Video.
From the article "Analyst Says Upcoming Netflix Price Hike To Increase Churn" by Erik Gruenwedel.
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
