Providing Market Intelligence for 40 Years

In The News

Analyst Says Upcoming Netflix Price Hike To Increase Churn

Netflix does not disclose churn, which represents the percentage of subscribers who discontinue service within a quarter. The subscription streaming pioneer’s churn was pegged around 9% last August by Parks Associates — lower than Hulu Plus and Amazon Prime Video.

From the article "Analyst Says Upcoming Netflix Price Hike To Increase Churn" by Erik Gruenwedel.

Previously In The News

Apple explored a TV-streaming dongle as a cheap alternative to Apple TV

Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled...

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...