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Analyst Says Upcoming Netflix Price Hike To Increase Churn

Netflix does not disclose churn, which represents the percentage of subscribers who discontinue service within a quarter. The subscription streaming pioneer’s churn was pegged around 9% last August by Parks Associates — lower than Hulu Plus and Amazon Prime Video.

From the article "Analyst Says Upcoming Netflix Price Hike To Increase Churn" by Erik Gruenwedel.

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However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

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