Providing Market Intelligence for 40 Years

In The News

Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?

And it could be a watershed moment for the cord-cutting set. That's because live sports contests are one of the few things that remain hard to see without a pay-TV subscription, and when it comes to sports in this country, it doesn't get any bigger than the NFL.

"Sports is a major driver of pay-TV subscription uptake in many parts of the world," said Brett Sappington, director of research at Parks Associates, a tech industry research firm. "If sports becomes widely available on streaming services, it could drive a further shift in viewing to online."

At first blush, Yahoo's deal with the NFL doesn't look like it would be that significant. Under the deal's terms, Yahoo will broadcast one -- yep, just one -- NFL game this fall. The contest, which will be held in London, will be on the air at 8:30 a.m. Central, which is not exactly prime time. And the contest will pit the Buffalo Bills against Jacksonville Jaguars, neither of which counts among the league's powerhouses or its most popular teams.

From the article "Analysis: Yahoo's NFL deal to provide more cord-cutting momentum?" by Troy Wolverton.

Previously In The News

Home Entertainment Forecast 2026: Streaming Flexes Its Muscle, Transactional a Critical Revenue Bridge

In an added flourish to Netflix’s year, the service beat out Prime Video after three years at No. 2 on Parks Associates’ “Top 10 SVODs by Subscribers” chart. The pervasiveness of streaming is u...

Fiber For Breakfast Week 3: How Connected Homes are Powering Independence as America Ages

From fall detection and emergency alerts to remote monitoring and telehealth, connected tools are reshaping how older adults stay independent at home. That shift was at the center of this week’s F...

Survey: Is the streaming infrastructure ready for some football?

Sports streaming is more popular than ever. A November Parks Associates report found that more than a third of U.S. internet households (38%) subscribe to at least one sports-specific streaming servic...

AI PCs’ Unmet Promise Dragging Down Adoption

Meanwhile, the road ahead for AI PCs may still be rocky. “With ongoing component shortages expected to drive up the cost of PCs throughout 2026, I don’t see demand for AI PCs improving,” said Kristen...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive