Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies.
From the article, "America’s Over-The-Air Audience Remains Steady Amid Streaming Era" from Movieguide
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...
Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
