In The News

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

September 27, 2023

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.

From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown

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OTT Subscription Churn Rate Steady at 18%: Parks

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Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...

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About Parks Associates

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Previously In The News

Voice Recognition Technology Hears Whispers Of M&A

OTT Subscription Churn Rate Steady at 18%: Parks

More Channels Tune in to Twitch

Managing for the Optimized Content Bundle

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