In The News

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

September 27, 2023

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.

From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

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About Parks Associates

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Where’s the antenna support on streaming-TV boxes?

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