Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.
From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown
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According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
