Providing market intelligence for more than 35 years

In The News

Amazon reportedly beats Apple TV in 2014 as streaming video gets serious

Amazon’s decision to enter the media streamer business has paid off, according to a study from Parks Associates.

The research firm found that Amazon’s Fire TV and Fire TV Stick took third place in U.S. device shipments last year, overtaking Apple TV. Still, Roku held onto its lead from 2013, with 34 percent of shipments, while Google’s Chromecast remained in second place with 23 percent. Parks Associates says that nearly 20 percent of U.S. homes now own at least one streaming set-top box, while 8 percent own a stick-sized device such as Fire TV Stick, Chromecast, or Roku Streaming Stick.

Apple still hung onto third place in terms of device usage, with 17 percent, compared to 14 percent for Amazon devices. This makes sense given that iOS-powered Apple TV models have been on sale for a few years now. Again, Roku maintains a commanding lead with 37 percent, while Chromecast’s 19 percent doesn’t put it too far ahead for second place.

From the article "Amazon reportedly beats Apple TV in 2014 as streaming video gets serious" by Jared Newman.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive