Providing market intelligence for more than 35 years

In The News

Amazon Raises a Walled Garden by Booting Apple TV, Google Chromecast

Amazon also has a strained relationship with Google. That’s in part because of Amazon’s decision to use a “forked” version of Android for its tablet software, but it’s mostly because Amazon is increasingly cutting into Google’s core search business. Amazon doesn’t have a video app for Google’s Chromecast or Android video devices, either.

Apple’s new box is supposed to go on the market in late October, the same time that Amazon’s ban kicks in. Amazon, Google and Roku are also rolling out new versions of their streaming hardware. Amazon introduced its first streaming TV box and stick in 2014; Parks Associates reports Amazon overtook Apple for third place that year.

From the article "Amazon Raises a Walled Garden by Booting Apple TV, Google Chromecast" by DAWN CHMIELEWSKI.

Previously In The News

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...