Providing market intelligence for more than 35 years

In The News

Amazon In Trouble? How Google Aims To Outsmart Alexa With Home

But can Home overtake Echo? If we look at two other competing devices from the companies, the Amazon Fire TV Stick and Google Chromecast, the two were virtually tied with 22% of streaming media player sales in 2015, according to a Parks Associates report out Tuesday.

From the article "Amazon In Trouble? How Google Aims To Outsmart Alexa With Home" by Alissa Williams.

Previously In The News

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Why TV Companies May Soon Cut Back On Streaming Access To New Shows

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

Fun Apps Driving Smart Home Interest, But Playing Together Is Key

According to Parks Associates research, 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices. "The growing interest in...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...