Providing market intelligence for more than 35 years

In The News

Amazon Fire TV Gains Market Share, Voice Upgrades

The new features arrive as Amazon has gained traction in the marketplace. While Roku remains the most popular streaming media player, according to Parks Associates, Amazon has moved into a second place tie with Google's Chromecast.

Roku's market share fell from 34% to 30% of streaming devices purchased from the first quarter of 2015 to the first quarter of 2016, the research firm says. Amazon and Google each sold 22% of devices -- Amazon increased its share from 16% last year, while Google's fell from 23% -- while Apple TV earned 20%, up from 13%. 

From the article "Amazon Fire TV Gains Market Share, Voice Upgrades" by Mike Snider.

Previously In The News

Apple TV is losing badly to Roku and Amazon in the living room, survey finds

Apple TV is continuing to lose ground to Roku and Amazon in the living room, a survey by Parks Associates has found. The consumer research company sampled 10,000 US homes and based its results on thos...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...