Providing market intelligence for more than 35 years

In The News

Amazon dumps rival Apple and Google streaming devices

Amazon.com has announced it will end the sale of Apple TV and Google Chromecast video-streaming devices because those products do not work well with its own Prime Video service.

The move, which makes obvious sense in that the products from Apple and Google compete directly with Amazon's Fire TV devices, is also a head-scratcher in that the e-tailing giant has decided to end the sale of the popular items (Oct. 29) as it moves into the important Christmas selling season.

According to Parks Associates, nearly 20 percent of U.S. households with broadband own at least one video-streaming box, while eight percent own a stick. Among those same households, Roku devices are used most often (37 percent) followed by Google (19 percent), Apple (17 percent) and Amazon (14 percent).
 

From the article "Amazon dumps rival Apple and Google streaming devices" by George Anderson.

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...