Providing market intelligence for more than 35 years

In The News

Amazon Axing Apple, Google Devices Could Cost Them Millions

Amazon made a bold move earlier this month when it removed devices from its marketplace that don’t work with Prime Video.

What that really meant was saying goodbye to Apple TV and Google Chromecast — two devices that compete against Amazon’s media streaming services and its Amazon Fire TV. At the time, some analysts questioned the move, saying it could hurt Amazon as much as it hurt the other companies.

“This has the potential to hurt Amazon as much as it does Apple and Google,” Barbara Kraus, an analyst at Parks Associates, told Bloomberg. “As a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons.”

From the article "Amazon Axing Apple, Google Devices Could Cost Them Millions" by PYMNTS.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...