Providing market intelligence for more than 35 years

In The News

Amazon’s Fire TV overtook the Apple TV in US sales during 2014

A refresh of the Apple TV is definitely coming at the right time. According to a new report from Parks Associates, Amazon’s Fire TV outsold Apple’s streaming video device in the United States in 2014.

Roku continues to lead the pack with a 34 percent market share. Google nabbed 23 percent of sales. Amazon overtook Apple for third place.

The report said that 20 percent of U.S. households with broadband own some type of streaming media player while 8 percent use a streaming stick like Google’s Chromecast.

Interestingly, the report did note Apple TV actually led the Fire TV in usage.

From the article "Amazon’s Fire TV overtook the Apple TV in US sales during 2014" by Brent Dirks.

Previously In The News

Roku Stock Jumps After a Blowout Holiday Quarter

The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

The Simple Reason Why I Won't Buy Roku Inc.

Roku (NASDAQ:ROKU) went public on Sep. 28, its stock surging nearly 70% from its IPO price of $14 per share. The stock hit almost $30 the following day, but subsequently pulled back to the low $20s....