Providing market intelligence for more than 35 years

In The News

Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices

A study performed by Parks Associates, a market research firm, showed Apple TV dropping from #3 to #4 in streaming device sales. This is due to the growing popularity of Amazon Fire TV and Fire TV Stick which took the #3 spot.

Apple TVAhead of Amazon and Apple are Roku and Google Chromecast taking the #1 and #2 spots respectively. These four giants make up an incredible 86 % of the streaming market.

Now, while these figures might seem black and white in terms of sales, they don’t exactly provide a clear picture in terms of popularity.

The study also tracked usage within the household where Apple TV is still #3. So while Fire TV is more popular as a new purchase, it still hasn’t become a more popular device to actually stream content with. Yet. If sales are an indicator of things to come, then Apple needs to step up its game before it loses the race.

From the article "Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices" by Nick Gambino.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...

CONNECTIONS Conference To Feature Technology And Business Solutions For IoT And The Connected Home

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...

'Top 10' consumer IoT trends and players to watch

Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...

Looking to ‘cut the cord’? Consider an antenna

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment service...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive