Providing Market Intelligence for 40 Years

In The News

Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says

High-income broadband households are behind a recent jump in smart home adoption in Canada, according to new research. A report by Parks Associates, “Smart Home and IoT in Canada,” indicates that 19 percent of Canadian households with an income of $100,000 or more own at least one smart home device, compared to 5 percent of those with an income of less than $50,000. Most popular are smart programmable thermostats with 5 percent adoption among all Canadian broadband households, and ownership jumps to 13 percent among Canadian households making $100,000 or more, the research says.

From the article "Almost One in Five High-Income Canadian HHs Own at Least One Smart Device, Research Firm Says" by Laura Hamilton.
 

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...