Parks Associates’ latest research shows 47% of US internet households now own a security solution, either a system or a security device, and 35% have a paid security service.
“Technologies like intelligent presence detection, contextual awareness, and adaptive learning transform traditional security systems into smart, responsive platforms that anticipate user needs, reduce false alarms, and deliver expanded and new experiences,” said Elizabeth Parks, President & CMO, Parks Associates. “AI-driven security platforms empower monitoring centers and dealers to serve customers better and minimize unnecessary use of emergency response teams.”
Parks Associates research finds 40% of US internet households value the ability in an AI-powered smart home application to know and notify them when an unknown person approaches their home.
From the SecurityWorldMarket.com article, "Almost half of all US internet households now have a security system"
Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...
Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...