Providing market intelligence for more than 35 years

In The News

Almost 40% of U.S. Smartphone Owners Use Voice Recognition Software

New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View Mobility and the App Economy reports more than one half of iPhone owners use voice recognition, as opposed to less than one third of Android phone owners.

"Smartphone penetration has reached 86% of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates.

From the article "Almost 40% of U.S. Smartphone Owners Use Voice Recognition Software" by http://www.cellular-news.com

Previously In The News

New Research Indicates 13M US Internet Households Have Entered Smart Home Market Since 2020

Parks Associates has released a new white paper, Smart Home Evolution: Unlocking Value, in partnership with the Connectivity Standards Alliance (CSA). This new research explores the progress of th...

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

A 2015 study from Parks Associates indicated that 35% of smartwatch owners in the U.S. would be willing to share their data in exchange for a health insurance discount.  From the article, "Your Sma...

Which households care most about energy efficiency?

A June report by Parks Associates and Resideo Grid Services found that although smart thermostat adoption has doubled in eight years to reach 16% of households with Internet access, only about 20% of...

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

According to Parks Associates, growing piracy rates mean that content providers are expected to lose a total of over $113 billion to piracy by 2027 in the US alone.  From the Broadpeak press releas...