Providing Market Intelligence for 40 Years

In The News

Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“We’re also seeing an increasing number of businesses adopt internet of things [IoT] devices and use cases, including machine vision through video cameras,” she told TechNewsWorld. “These businesses need CPE capable of handling all of these simultaneous connections.”

“The AR/VR market has been slow to take off, but there is an opportunity with faster speeds allowing for greater performance in households with multiple headsets,” she continued. “With the Apple Vision Pro headset launching in early February, we also expect to see more attention to this market.”

From the article, "Alliance Raises Curtain on Wi-Fi 7" by John P. Mello Jr.

Previously In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...