More than a third of broadband-equipped households now own at least one remotely monitored internet-connected device, with smart speakers outpacing the next most popular categories — thermostats and networked cameras — by a margin of more than three to one, analysts at Parks Associates report.
Parks Associates, a research firm that is focused on consumer trends in connected devices and services, bases its findings on quarterly surveys of 10,000 consumers. The company announced its latest research Tuesday, May 21, in Burlingame, California at its annual Connections conference on connected home technology.
From the article "Alexa, how’s the smart home revolution doing? As it turns out, just fine" by Denny Arar.
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
