Providing Market Intelligence for 40 Years

In The News

AI PCs’ Unmet Promise Dragging Down Adoption

Meanwhile, the road ahead for AI PCs may still be rocky. “With ongoing component shortages expected to drive up the cost of PCs throughout 2026, I don’t see demand for AI PCs improving,” said Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“Consumers are likely to hold onto their existing machines for longer and remain on Windows 10, buy less expensive replacements if they do decide to move to Windows 11, or move to operating systems that have lower hardware requirements and less or no integrated AI,” she told TechNewsWorld.

From the article, "AI PCs’ Unmet Promise Dragging Down Adoption" by John P. Mello Jr.

Previously In The News

Parks Associates Confirmed As Knowledge Partner For Autonomous Car Detroit

Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...

Amazon Fire TV is selling better than Apple TV

Will the rumored new model help Apple TV get back up the rankings? If recently released data from Parks Associates is correct, Apple TV slipped down from third to fourth place in the rankings of th...

Motorola tackles smartwatch market’s woman problem

According to the NPD Consumers and Wearables survey, which was taken in December 2014, 54% of fitness tracker owners in the United States were women, while women made up only 29% of smartwatch owners....

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates. Roku and Google's Chromecast were th...