Providing Market Intelligence for 40 Years

In The News

AI PCs’ Unmet Promise Dragging Down Adoption

Meanwhile, the road ahead for AI PCs may still be rocky. “With ongoing component shortages expected to drive up the cost of PCs throughout 2026, I don’t see demand for AI PCs improving,” said Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“Consumers are likely to hold onto their existing machines for longer and remain on Windows 10, buy less expensive replacements if they do decide to move to Windows 11, or move to operating systems that have lower hardware requirements and less or no integrated AI,” she told TechNewsWorld.

From the article, "AI PCs’ Unmet Promise Dragging Down Adoption" by John P. Mello Jr.

Previously In The News

Wireless Internet Providers Reap High Satisfaction Ratings in Yet Another Study

A study done by Parks Associates found that subscribers of fixed wireless internet from mobile network operators were more satisfied with the price of service than fiber or cable subscribers. The stud...

Smart Building Solutions Gain Traction Among Multifamily Properties, Study Finds

Twenty-four percent of multifamily properties report having a smart building provider or aggregator for at least one of the properties they serve, according to a newly published study by Parks Associa...

Temu Targets Amazon Fire TV Streaming Gadgets With $4 Remote

About 35% of all streaming media devices used in the US are made by Amazon, putting it No. 2 behind Roku, according to Parks Associates, a market research firm based in Addison, Texas. From the art...

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...