Providing market intelligence for more than 35 years

In The News

AI and machine learning could goose home security and monitoring sector—report

Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end.

According to research by Parks Associates, 23% of the self-monitored systems are fee-based with an average cost this year of $9 per month while 22% also include home control. By 2024, the average monthly fees will slide down to $8.50 while 34% will have home control add-on services.
Home security systems seemed cutting edge when they were first introduced, but now the market is flooded with options that are available from the likes of ADT, AT&T, Ring, Comcast, and even chain hardware stores.

From the article "AI and machine learning could goose home security and monitoring sector—report " by Mike Robuck.

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

38% of U.S. Households Have 2 or More OTT Subscriptions

Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks A...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...