In The News

Advertising Absent From Most OTT Services

July 21, 2016

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months.

Growing levels of password sharing with OTT services is a problem for companies.

Recently, a U.S. Court of Appeals ruled that sharing passwords without authorization is a now a crime under the U.S. Computer Fraud and Abuse Act. Parks estimates there was revenue losses of more than $500 million in 2015 from password sharing.

From the article "Advertising Absent From Most OTT Services" by Wayne Friedman.

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About Parks Associates

Advertising Absent From Most OTT Services

Previously In The News

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Best Practices for Easing Security Concerns Around Smart HVAC

Research Shows Smart Lighting Receiving Increased Consumer Interest

Amazon modifies ad revenue, impressions share policy for international Fire TV apps

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