According to new research from Parks Associates, adoption of smart home access control solutions is increasing among US internet households. In “Access Control in the Smart Home: Locks and Garage Door Openers,” Parks Associates breaks down how ownership has reached 11% of US internet households for each of these product categories, reflecting gradual market expansion for both smart locks and smart garage door openers.
The research highlights the strong relationship between security systems and access control adoption. Among households with a security system, 25% own a smart door lock, compared to just 3% of households without security systems.
From the Twice article, "Adoption Of Smart Home Access Solutions Grows Across US"
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
