Providing market intelligence for more than 35 years

In The News

Adoption Of Broadband Connectivity Fuels Growth Of IoT

"Consumers are embracing connected devices, and companies are looking to expand their presence in the IoT," said Stuart Sikes, president, Parks Associates. "Parks Associates' research examines the evolution of IoT and how the concept of the connected home has expanded to influence every aspect of the household and the lifestyle of the connected consumer. Data analytics and personalization in particular are opening new business opportunities in connected entertainment and smart home solutions."

From the article "Adoption Of Broadband Connectivity Fuels Growth Of IoT" by www.mactech.com

Previously In The News

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 201...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....