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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...

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Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Roku Stock Retreats After Device Maker’s Roaring IPO

'Smart cities' can improve individual and community-wide health, but pulling it off is no easy feat

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Comcast and Charter team up to launch a new streaming platform for US consumers

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