In The News

Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

Comcast and Charter face a grim new reality: actual competition

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Password sharing denies streaming services $9 billion in fees

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