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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

What Apple Can Learn From Its TV Failures

Managing for the Optimized Content Bundle

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Broadband Homes Have Pay TV and OTT Subscriptions

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