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Action Cams Are For Birthday Parties Not Bungee Jumping

February 14, 2016

Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more mundane.

New top-line data from Parks Associates shows that almost 40% of consumers who own wearable cameras or camcorders use them for capturing the events of daily life.

From the article "Action Cams Are For Birthday Parties Not Bungee Jumping" by www.thestar.com

Previously In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

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Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

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About Parks Associates

Action Cams Are For Birthday Parties Not Bungee Jumping

Previously In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Smart home devices are 'valuable' to 75% of those who use them

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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