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In The News

About Apple's 40% Share of the U.S. Smartphone Market

February 10, 2016

The report and accompanying pie chart released Wednesday by Parks Associates in advance of Mobile World Congress celebrates Apple’s 40% share of the U.S. smartphone market, but doesn’t say whether that’s up or down.

From the article "About Apple's 40% Share of the U.S. Smartphone Market" by Philip Elmer-DeWitt.

Previously In The News

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Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

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About Parks Associates

About Apple's 40% Share of the U.S. Smartphone Market

Previously In The News

Comcast Pursues Bigger Piece Of Smart Home Market

Study: Spanish-Speaking Subs More Likely To Pay For TV

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

Home, Where the Smart Is

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