Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services.
Parks determined that the share of “antenna-only” TV households with broadband connections has reached 15 percent. Coincidentally, Parks found that the share of pay-TV subscriptions had declined and Internet-only video subscriptions had increased.
From the article "ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021" by Andrew Burger.
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
