Providing Market Intelligence for 40 Years

In The News

A Warm Welcome …

Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff Lyman, chief marketing officer for Vivint, John Loud, president, Loud Security, John Cerasoula, president/CEO, ADS Security, and Matthew Zartman, consumer marketing senior manager at Alarm.com, I am already finding that the industry is made up of people with diverse backgrounds, comprehensive experience and expertise in their areas, and not least of all, colorful personalities.

From the article "A Warm Welcome …" by Paul Ragusa.

Previously In The News

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...