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A Third Of Consumers Get News From Social Media

February 16, 2017

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video personalities than with TV personalities.

“The next generation is embracing online media, and a media status quo will all but guarantee eyeballs shift away from the television,” said Glenn Hower, senior analyst at Parks Associates.

From the article "A Third Of Consumers Get News From Social Media" by www.research-live.com

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About Parks Associates

A Third Of Consumers Get News From Social Media

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

Research: Increase in Digital Antenna Use Indicates Cord Cutting

Percentage Of TV Antenna Households Doubles

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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