In The News

A scan of new data from around the world

July 11, 2017

According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the US subscribe to Netflix, it found.

From the article "A scan of new data from around the world."

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33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

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About Parks Associates

A scan of new data from around the world

Previously In The News

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

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