Providing Market Intelligence for 40 Years

In The News

A Pinch of Salt Boosts Aluminum Batteries

A better battery could have a major impact on many markets. “Innovations that elongate battery life and bring down costs have the potential to transform multiple industries, from automotive to consumer electronics and home security,” says Jennifer Kent, vice president of research at market research firm Parks Associates. “Battery range is a top barrier for EV purchases, for instance, with 39 percent of those not owning or intending to buy an EV saying that EVs need to be charged too frequently or have a limited driving range.” Less expensive batteries could also play an important role in advancing the use of sustainable energy sources, such as wind and solar, by providing a cost-effective way to store excess energy until it is needed.

From the article, "A Pinch of Salt Boosts Aluminum Batteries" by Alfred Poor

Previously In The News

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...