"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associates, which does market research on consumer tech and works with some manufacturers.
"How much energy is being used? Does that tie to any bills? Are there any alerts about the performance of the appliance? You know, especially that energy efficiency part can translate to dollars saved," she says.
"It creates a service model, right? You sell the large appliance, the refrigerator or the washer dryer, and then maybe you sell the maintenance that goes with it," Parks says.
Cost is one factor holding many people back from buying the premium AI appliances, as well as a perception that there isn't an added value in the smart features and security and privacy concerns, according to Parks Associates survey data.
From the article, "A new vacuum can alert you to incoming text messages. Why?" by James Doubek
That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...
Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...
