Register

I agree with the Privacy Policy

In The News

A new vacuum can alert you to incoming text messages. Why?

April 09, 2025

home automation

artificial intelligence

"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associates, which does market research on consumer tech and works with some manufacturers.

"How much energy is being used? Does that tie to any bills? Are there any alerts about the performance of the appliance? You know, especially that energy efficiency part can translate to dollars saved," she says.

"It creates a service model, right? You sell the large appliance, the refrigerator or the washer dryer, and then maybe you sell the maintenance that goes with it," Parks says.

Cost is one factor holding many people back from buying the premium AI appliances, as well as a perception that there isn't an added value in the smart features and security and privacy concerns, according to Parks Associates survey data.

From the article, "A new vacuum can alert you to incoming text messages. Why?" by James Doubek

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

‹
1
2
...
356
357
358
359
360
361
362
...
733
734
›